This document also looks at common fears and concerns.
Video is everywhere. It’s in our homes, on our PCs, on mobile phones, on cameras, in shops, and of course – all over the Internet. Wherever we go, video is there. It’s one of the world’s most powerful business tools and it’s going to play a huge part in our future.
This explosion of video is down to the way the internet has changed, the increase in broadband and the way your customers - and staff - expect to receive information. Search engines now return video in their main search, sites like YouTube are well established, and people have become accustomed to seeing video on their favourite newspaper or TV news websites.
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